2005 | Quote Tags intervention
The projects consists in adding a tag in the various items in sale within the store. The tags are simple and contain a printed phrase, which belongs to famous people (philosophers, sociologists, etc.), on the subject of consumerism. For every item in the store a different tag has been placed that accompanies the original price-tag. As a result every buyer should find a short message on consumerism that will hopefully make him ponder for a short while at the end of the day.